Influencer Brands Are Staying (Scarily) Strong And Are Quickly Pivoting To Quarantine Sponcon

April 17, 2020 Tanya Chen, BuzzFeed News Reporter | Stephanie McNeal, BuzzFeed News Reporter This week’s newsletter: The resilience and shamelessness of turning these tough times into a social media marketing campaign, and a PSA about those infamous get-followers-quick „giveaways.“ Instagram / @kendallvertes Brands and influencers have also quickly realized how mutually beneficial it is […]

Influencer marketing: How to work to influence in a worldwide crisis?

17/04/2020 Brand awareness, brands, content creator, creative, engagement, Influencer campaigns, influencer strategy, marketing influencers, social media, work to influence Influencers are the new faces of businesses around the world since they have the power to get their audiences engaged and aware of what they are promoting. And as it may sound easy, being an influencer[…..]