April 17, 2020 Tanya Chen, BuzzFeed News Reporter | Stephanie McNeal, BuzzFeed News Reporter This week’s newsletter: The resilience and shamelessness of turning these tough times into a social media marketing campaign, and a PSA about those infamous get-followers-quick „giveaways.“ Instagram / @kendallvertes Brands and influencers have also quickly realized how mutually beneficial it is […]
17/04/2020 Brand awareness, brands, content creator, creative, engagement, Influencer campaigns, influencer strategy, marketing influencers, social media, work to influence Influencers are the new faces of businesses around the world since they have the power to get their audiences engaged and aware of what they are promoting. And as it may sound easy, being an influencer[…..]
Mike Simpson 2020-04-15 09:45 Social media influencers, those darlings of digital-age marketing who have been able to command upwards of US$10 000 for a single Instagram post showing off their impossibly perfect lives to millions of fawning followers worldwide, are having a tough time of it right now. Image via Adobe Stock Companies have slashed[…..]
Lee Jackson, April 15, 2020 Many of us have probably increased our screen and internet time since the coronavirus stay-at-home edicts, and one thing is probably for sure: the advertisers all over your Facebook and Twitter feeds are probably getting a very decent bang for their buck during this historic and unprecedented event. Digital advertising[…..]